Swish of the Curtain Theatre School (Swish) tutor children and young people in the Performing Arts as well as producing theatrical shows.  We are based at The Studio, 117 Jumpers Road, Christchurch, BH23 2JS.

This Privacy Notice describes what personal data we collect, how we use that data, and how to ensure that our processing meets your expectations.

How to update your communications preferences

To update your communications preferences, including how you receive emails, calls, mailings and brochures, you can:

  • Email us at [email protected]
  • Call us on 01202 418999
  • Write to Swish of the Curtain, The Studio, 117 Jumpers Road, Christchurch, BH23 2JS (Swish HQ)

Why we process personal data

We process personal data from customers who enquire about or subscribe to our companies in order to ensure customers get the best possible service from our team and to ensure that you are kept up to date with future products which might be of an legitimate interest.

We also process personal data about job applicants, current and former employees, service providers, and other groups of individuals in the course of employment and business operations, and this data is subject to our internal privacy policies.

What personal data do we collect?

Personal data you provide to us when you enquire, book or use our services. for example:

Your Name and Title

Your Child(ren)’s Name(s)

Your Child(ren)’s D.O.B. and medical history

Your Address

Your Email Address

Your Telephone Number(s)

Your interactions with us will result in personal data being created and stored by us on our Account and CRM systems which are only accessed on a need to know basis by our own staff who have to login in and are only used for Invoicing and General and Future Communications.

No data is shared with any other party outside of Swish.

Personal data we create

We analyse the personal data we hold in order to improve the effectiveness of our direct marketing communications or to deliver our loyalty programmes. This can, in turn, generate personal data; for example, helping us to decide which marketing communications are likely to be of interest to you. This is done on a legitimate interest basis.

Sensitive personal data

We will only hold sensitive data which is pertinent to the safety of the students. This may include, but is not limited to their medical history.

We may hold sensitive data on employees, past employs and prospective employees, but this will only be used or processed for legal, public authorities or health reasons.

How we process personal data

We use personal data with your consent, or where it is necessary in order to:

  • Enter into a contract and deliver services for you;
  • Comply with a legal duty;
  • Protect your vital interests or the vital interests of those around you;
  • For our own lawful interests or those of other organisations, provided your rights don’t override these.

We will only use personal data about you for the purpose(s) it was collected for or closely related purposes, and will inform you or seek your consent if we need to use it for other purposes.


If you enquire about our services, or engage in competitions or other promotional activities that we provide, we may ask your consent to provide you with news and offers about our services that you may find of interest. Depending upon your preferences, our communications with you may include:

  • Email: We monitor our email communications, including where emails are undelivered and whether or not they appear to have been read. We may cease sending you email communications should we be unable to deliver email to you.

  • Calls: Calls made to us, and calls received from us, may be recorded for the purposes of audit, training and the monitoring of services provided by us.

  • Web: Visitors to our website may be tracked using analytics methods described in our Cookies Notice.

  • SMS: We may communicate urgent, time critical information by SMS message to existing clients.

You may withdraw or amend your consent to receive news and offers at any time.


Upon completion of your association with Swish, we may contact you to seek feedback on your experience to understand your satisfaction level so that we can improve the quality of services we offer.

Your rights concerning your personal data

You have rights over how we use personal data about you, and can exercise those rights by contacting Swish.

In some cases our ability to uphold these rights for you may depend upon our obligations to process personal data for security, safety, fraud prevention reasons, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.

Withdrawing consent to processing

Where we have obtained your consent for processing of personal data about you, you have the right to withdraw your consent at any time. Where we process personal data about you in ways for which your consent is not required, for example to record your history, you may ask us to cease processing, or restrict the nature of the processing, if you wish.

Accessing the personal data we hold about you

You may request a copy of the personal data we hold about you. This includes obtaining personal data about you in electronic form to provide to a third party should you wish to do so.

Ensuring the accuracy of personal data we hold about you

We will update or amend personal data we hold about you if you inform us of inaccuracies. We use publicly accessible data sources such as data brokers to maintain the accuracy of our enquirer and guest records.

Deleting personal data we hold about you

We retain personal data for the period required for processing, and where we are under an obligation to do so, for example billing data is retained in accordance with anti-money laundering and financial records keeping requirements.

We will delete personal data we hold about you if you ask us to do so, except where certain exemptions apply.

How to complain about our processing of personal data

If you have a concern or complaint about our processing of personal data, please contact Swish HQ.

If you are not satisfied with our processing of personal data, how we have responded to your complaint about the processing of personal data, or you believe our processing of personal data is not in accordance with the law, you have the right to complain to the Information Commissioner’s Office (ICO) by calling +44 (0)303 123 1113, or visiting https://ico.org.uk/concerns/

Securing your personal data

We take the security of your personal data seriously, and use security policies, standards, technologies and ongoing training to safeguard the personal data we process from improper access, use, alteration, destruction and loss. 

Where we share your personal data with other companies as described above, we require those companies to process your personal data to an equivalent level of security.

Website and data collection

Web Chat

We may use online chat services to assist your use of our websites. These services may be provided by third party organisations acting as data processors on behalf of Swish. Where we receive personal data from you during the course of chats, we do not append it to records about you, and will process that personal data in accordance with our privacy notice.


Our web servers may collect the domain names of visitors to our site. This information may be combined with information related to other users to measure the number of visits, average time spent on the site pages viewed, and so forth. This information may identify you. Swish may use this information for a variety of purposes, including to measure the use of our site, to improve our marketing and to improve the content we offer.


To receive up to date information and promotions, you will need to subscribe to our e-newsletters. This is accessible via our website and upon initial enquiry and/or enrolment.


If you make payment over the telephone, no credit card details are kept by our company.  They are used by our representative at the time and entered manually into a secure banking platform encrypted using SSL (“Secure Sockets Layer”). SSL is an industry-standard protocol for encryption over the internet. This helps to protect your personal data from being read by anyone else.

As with any standard email, emails containing your personal data sent to or from us will not be encrypted.

This notice was last updated on 17th September 2022.