So we had an idea for how to do the new Annie poster but how did it come together?

After some artistic discussions with some very artistic people (namely Chris, Chris & John!) we came up with a concept which we thought would show Annie as a slightly stronger, more feisty character, ready to take on all that New York City has to offer. Both Annies (Kyra and Carenza) were photographed many, many times in numerous outfits until we found the key shot we were happy with – we even got the dog into the studio – but then decided he looked too clean so we had to find a replacement!

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